Run Multiple Websites
A Subdomain is a described as domain in the Domain Name System (DNS), which is underneath another domain name in the hierarchy, for example
Domain name: mydomainname.com Subdomain: articles.mydomainname.com
Subdomains can be used to establish branding and focus on separate products or services for your business.
In the URL support.companyxyz.com/, ‘support’ is a subdomain of companyxyz.com. There is no extra work or cost involved in using subdomains, as you do not need to register each subdomain, since they are based on your main domain name. You do however need to create the subdomain via the hosting control panel.
Possible Uses of Subdomains:
1. Online shops or portals
You can use subdomains to provide an online shop or portal under the (second level) domain of your corporate or personal website. The distribution of domain and subdomains could be something as follows:
Top Level Domain (TLD): companyxyz.com Subdomain: shopname.companyxyz.com Subdomain: auction.companyxyz.com
2. Multilingual Websites
You can take advantage of subdomains to setup your corporate or personal website with multiple languages. If your domain is companyxyz.com for example, you can strategically deploy your website using subdomains. This could be in a division of domain and subdomains as follows:
Top Level Domain (TLD): companyxyz.com Subdomain: en.companyxyz.com Subdomain: fr.companyxyz.com Subdomain: de.companyxyz.com
Subdomains are by default included free of charge with all business/personal web hosting plans, and you can create and configure them in real-time through your dedicated hosting control panel.
Most businesses dislike the use of subdomains because they feel that they give them a disadvantage in some areas. Some of the worries held by some businesses are having a prefix name before their main web-site, being ignored by spiders in search engines and for other business reasons. Subdomains just don’t look right for some businesses. So, consider the following facts on subdomains.
Subdomains no doubt rank efficiently well on search engines. Search engine spiders and bots do not discriminate when ranking subdomains and regular domains.
You need not worry about search engines, as long as your site keep to the rules of the search engines, have the right set of keywords and your website has been optimized correctly. Its rest assured that, whether you have a subdomain or regular domain name you can still rank very well in search engines.
Let’s assume that your website has a lot of content categories in it. If your website is submitted to a search engine, you could submit each subdomain as a separate category in its own right and still get a good ranking.
Achieving good search engine ranking depends on many factors. In this scenario, each subdomain you submit to the search engine will be looked at by search engines as a new site in its own right with its own index or home page.
Another good SEO technique to use to get over the subdomain hurdle is to create subfolders on your subdomain, so that search engines can read them as one set of information.
Businesses worry about their subdomains getting banned by search engines if their main domain name is banned. If the main domain is banned, it will have a cascading effect on the subdomain.
Domains are banned if they are in flagrant violation of rules that govern website content and practices. Keep to ethical standards, and you will never have to worry about getting banned by search engines or even your ISP or web hosting company.
With all the fears and doubts surrounding subdomains, I can say that the benefits far outweigh the fears held by some businesses.
Business Benefits of Setting up and Developing Content on Subdomains
Cost savings: You may or may not save money, so don’t get too excited yet. Some Web hosts require you to purchase a separate hosting account for each subdomain. You should take your time to shop around for a web host who can allow you to set up multiple subdomains at no extra costs. This is great; it’s like getting different Web sites for the price of one.
Higher search engine ranking you get a boost in most search engines when you use your important keywords in your domain name. But if you’re targeting a lot of keywords, they’re hard to cram into a single domain name. Subdomains give you more opportunity to include keywords with your domain.
Easier domain maintenance: With a single domain name, you only have one annual payment, login, and expiration date to remember. The same ease goes with your hosting account if your host allows multiple subdomains on the same account.
If you are considering using sub domains, bear in mind that the proper use will help you organize and promote your site effectively.
You should be able to set up and manage add-on domains, parked domains and subdirectories from your hosting account or domain hosting control panel.
If in any doubt, please consult your web host before proceeding. Doing your homework and gathering the correct information prior to entering into any contract will save you a lot of pains in future.